7 Powerful Ways to Track Calls and Leads from Google Maps (GBP Guide)

Tracking calls and leads from Google Maps is essential if you want to know whether your Google Business Profile is actually bringing real customers to your business. Many business owners see views on their listing but have no clear idea how many phone calls, messages, or website enquiries are coming from Google Maps.

If you do not track calls and leads from Google Maps properly, you may lose many potential customers without realizing it. Businesses that actively track calls and leads from Google Maps are able to improve their marketing decisions and focus on what actually brings revenue.

In this guide, you will learn how to track calls and leads from Google Maps using Google Business Profile insights, call tracking methods, website analytics, and lead management tools. This will help you measure performance, improve marketing decisions, and increase return on investment from local search.

If your business is not getting enough visibility, first read why a verified business is not showing on Google Maps and how ranking problems develop.

If your ranking recently dropped, you should also understand why your business ranking dropped on Google Maps and what fixes help recover positions.

For increasing enquiries, you can also learn how to get more calls from your Google Maps listing using optimization techniques.

What Counts as a Lead from Google Maps?

A lead from Google Maps is any customer action that shows interest in your business. These actions happen directly from your Google Business Profile when people search for services near them.

• Phone calls from the listing
• Website visits from the profile
• Direction requests to your location
• Messages sent through GBP
• Appointment bookings (if enabled)

Using Google Business Profile Insights to Track Leads

Google Business Profile provides built-in Insights that show how customers find your listing and what actions they take. This is the first place you should check to understand basic performance.

• Searches where your business appeared
• Calls made directly from Maps
• Website button clicks
• Direction requests

You can learn more about Insights directly from Google’s official help documentation.

How to Track Calls and Leads from Google Maps Using Phone Call Data

Calls are the most valuable leads for many local businesses. Google Business Profile tracks basic call data, but you can improve accuracy using call logs and tracking numbers.

1. Check call metrics in GBP Insights
2. Enable call history inside your profile settings
3. Use dedicated business phone numbers
4. Track missed calls and callback rates

Tracking Website Visits and Form Enquiries from GBP

When users click your website from Google Maps, you should track what they do next. This includes contact forms, booking pages, and enquiry buttons.

• Use Google Analytics
• Track contact form submissions
• Monitor call-to-action buttons
• Identify landing pages that convert

How to Track Calls and Leads from Google Maps in Google Analytics

To see exactly how many visitors come from Google Maps, you can use tracking parameters and analytics dashboards. This allows deeper performance analysis.

• Add UTM parameters to website links
• Track sessions from Google Maps
• Monitor conversion events
• Compare Maps traffic vs search traffic

Google explains how UTM tracking works in Analytics help guides.

When you track calls and leads from Google Maps using analytics tools, you can clearly identify which actions result in real customer enquiries. This helps you compare Google Maps performance with website and paid traffic.

Why Many Businesses Cannot Track Google Maps Leads

Most businesses lose track of leads because tracking systems are not configured properly or multiple tools are not connected.

• No analytics setup
• Website without forms
• No call tracking
• No CRM or enquiry management
• Incorrect website links in GBP

Tracking Differences for Service Area and Storefront Businesses

Tracking methods can differ between storefront and service area businesses. While storefront businesses get direction requests, service area businesses rely more on calls and messages.

• Storefront businesses track visits and calls
• Service area businesses track calls and enquiries
• Both benefit from website tracking

If you run a service area business, also read our guide on service area business not showing on Google Maps and how to fix it.

Managing Leads from Google Maps Using CRM and WhatsApp

Once leads start coming in, you need systems to manage them. CRM tools and WhatsApp business automation help track follow-ups and improve conversions.

• Save enquiry details automatically
• Track response time
• Assign leads to staff
• Measure conversion rates

Why Accurate Lead Tracking Is Critical for Business Growth

Without accurate tracking, businesses often invest time and money in strategies that do not produce customers. Proper tracking ensures every marketing decision is based on real performance data, not assumptions.

You can also improve results by using Google Business Profile posts strategically for local SEO.

How to Measure ROI from Google Maps Marketing

Return on investment means comparing the value of leads against the effort and cost spent on optimization. Tracking helps justify marketing budgets.

• Total calls received
• Conversion to customers
• Average deal value
• Revenue generated from Maps

When You Should Get Professional Tracking Setup

If your business relies heavily on local customers and you cannot measure enquiries properly, professional setup ensures no lead is missed and performance data is accurate.

Our Google Business Profile setup service helps configure tracking, fix listing issues, and improve visibility for higher-quality leads.

Many businesses struggle to track calls and leads from Google Maps because their tracking setup is incomplete. A properly configured Google Business Profile ensures that every enquiry is measured and optimized.

How Tracking Helps Improve Google Maps Ranking

Tracking does not only help measure performance but also supports ranking improvement. When you know which actions users take, you can optimize business information, categories, photos, and posts to improve engagement.

• Identify which services generate most calls
• Improve content that attracts customers
• Increase interaction signals for ranking
• Adjust posting and photo strategy

If you are not ranking well, read our guide on how to optimize Google Business Profile for higher ranking on Google Maps.

Frequently Asked Questions